BEYONE THE VIDEO’

our comprehensive approach

1. build up phase and social teaser campaign

   • we started our strategy with some behind the scenes teasers , while we were on our 8 day journey , using all of our social media channels , to bring anticipation , excitement and draw attention to our YouTube channel /community/sponsors

2. we formed key partnerships that signficantly boosted our visibility that spoke directly to their targeted audience , and their sponsors audience. This partnership made a major impact on all platforms to show the real world application of products

3. content production and product launch gear towards

   • overland enthusiast

   • showcasing real world applications of and benefits of The KORU TRAILER

   • easy trails for beginners to try

4. YouTube and community enhancement

   • engaging in more of a documentary style for overland enthusiast and newly adventures get a 360 degree view of our trip

   TEAM: George Cruz - Lead Videographer

   Jacob Brackens - Expedition lead and Mechanic

   Brandon Darwin - navigator

   Shannon Hodges - Logistics and Equipment

   Marco Lavrinovich - Photographer

   Find out more about Calvary Overland Comunnity and events HERE , as well the Episodic Youtube series Here